They're saying in the last week or so, when they started talking about the possibility of divorce, Kris went into full Hollywood gear, talking about "branding" the Kris Humphries name with cologne, nightclub appearances and what not.
And we're told Kris was pushing to keep their connection going, even if they ended their marriage ... and that threw up red flags.
We're told Kim was especially put off that Kris hired a Hollywood publicist over the weekend to work on his image.
As we previously reported, one of the main reasons for the divorce was that Kris wanted Kim to move to Minnesota, but once it became clear she wasn't leaving Hollywood and the marriage was over, Kris was all about the very things he despised.
Funny, they have more in common than we thought.
AP - Americans' spending on home videos has finally emerged from the recession — helped by more purchases of higher-priced Blu-ray discs and greater outlays on cut-rate rentals from Netflix and Redbox.
Filed under: Charlie Sheen
Charlie Sheen's Halloween costume is WAYYYY more expensive than yours ... and the crazy part is, he's going as himself.
Sheen was in L.A. earlier today working on a new Roman Coppola project ... when he bragged about an unbelievably lifelike Charlie Sheen mask he got from an artist in Colorado.
We're told Charlie heard about the mask a few months ago, and told the artist, Landon Meier, that he would give his stamp of approval ... if Landon gave him one for free.
The artist came through ... and Charlie wins again.
We're told the newly single 31-year-old is getting an in-house full body rub down today.
Being married for 72 days can be very stressful.